The tagline is already at Jeep.com's front page, and there's a super cool user-involvement site at havefunoutthere.com. Look for the teasers to start soon – "fun wheels," outsized outdoor items ...
slogans. Toyota engaged in "extensive research and collaboration" with five advertising partners and a research firm to come up with it, so don't mistake the tagline's brevity for back-of-a-napkin ...