Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
Tropicana’s bottle redesign has customers questioning if the juice is really worth the squeeze
Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck ...
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Listen Up: Scientists uncover germs hidden in reusable water bottles that need cleaning
Voice 1: The type of bottle made a difference, too. Squeeze-top bottles had the least bacteria, with just 3 million CFUs, while bottles with spouts or screw-top lids had as many as 30 million CFUs ...