Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he ...

Nearly 80% of wildfires in New Mexico are caused by human activity. While we can’t control lightning strikes, we can take ...

As California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from Trump criticizing Smokey Bear ads has resurfaced.

Smokey Bear made his first appearance on a ... A key change came in 1947: "Remember... Only YOU Can Prevent Forest Fires." And finally, In 2001, the current version was released: "Only You Can ...