Levi Strauss launched his business selling clothing ... brands that's had a ton of luck creating catchy, well-known ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

A brief, catchy slogan can be placed in advertisements, workplace posters, business cards and even ... is a given and is no longer an important marketing variable. An effective slogan should ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

This new approach adopts a less restrictive stance, paving the way for the legal protection of slogans and advertising expressions as trademarks in Brazil. The previous interpretation followed a ...