Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t ...

By October, Tropicana’s sales dropped 19%. Tropicana has lost around 4 percentage points of market share to Simply Orange, owned by Coca-Cola, since the launch. If this story rings a bell ...

Coca-Cola’s (NYSE:KO) Simply Orange is also made from the same process, while Minute Maid (KO) is made from a cheaper process ...