Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...

You would do well to consider all the ingredients that go into your homemade root beer float, but don't forget about the ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and ...