Reliance Industries last year made a strategic move into the soft drink sector by acquiring the iconic carbonated beverage brand ‘Campa Cola,’ which gained prominence in the 80s and 90s.

Campa Cola was originally owned by the Pure Drinks Group, founded by Mohan Singh in the 1970s. The brand quickly gained ...

Due to Mukesh Ambani’s Campa Cola’s disruptive presence and if current trends continue, India’s soft drink market could look ...

Reliance Consumer Products Ltd (RCPL), the consumer goods arm of Reliance Industries, has revived the Campa Cola brand, in a move that would disrupt the unchallenged Coca-Pepsi duopoly in the ...

Mukesh Ambani led Reliance Group seems to be on a roll. After taking over the iconic Campa Cola soft drink brand, Reliance ...

India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing a stir ...

The Bombay High Court recently granted an ad-interim temporary injunction against a beverage company using the "JHAMPA" ...

Reliance’s Campa Cola has fired the first shot in the cola wars, slashing prices to ₹10 for 200ml bottles and leaving industry giants PepsiCo and Coca-Cola to offer better margins to retailers ...

Owned by the Pure Drinks Group which was founded by Mohan Singh in the 1970s, Campa Cola gained recognition and became a ...

After trying to make a dent in the cola market with Campa by offering higher trade margins to the supply chain, Reliance ...

arm Reliance Consumer Products Ltd (RCPL), is all set to revive one of the renowned soft drink brands Campa Cola challenging already established players like Coca-Cola and PepsiCo. According to ...

Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage makers to reduce their prices to retain their market share and growth.