Frequency is very important when considering an advertising schedule on radio. Listeners tune in and ... best time to negotiate a favorable contact rate or take advantage of special programs ...

Traditional radio advertising, while effective, can sometimes struggle to generate the engaging, standout content needed in today’s crowded media environment. Engagement radio (ER) addresses ...

The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape.

Sanjay Jaju, secretary, Ministry of Information and Broadcasting, assures revenue relief for radio operators with a 40% hike in private FM ad base rates, among other measures.