Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

Everywhere I go, every stylist I speak to, I am asked if I use purple shampoo. "It just doesn't work on me," I have always replied, which is true; I don't find off-the-shelf products to be ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

If you have yet to find a solution, it might be time to start your search for the best shampoos for grey hair, otherwise known as, purple shampoo. Although it sounds counterintuitive to use a ...

Blonde hair? You need a purple shampoo. Blonde is a highly complex hair colour. The getting there (especially if you’re far from it on the natural colour spectrum) is tough, and the staying ...

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even ...

It's less than ideal, really. Which is exactly where an anti-brass - or purple - shampoo comes in. As Harriet Muldoon, award-winning colourist at Larry King Hair, tells us, a purple shampoo is a ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY-bleach escapades — and the bond builder that recovered the damage. There’s the hydrating ...

Neutralize brassy tones in your blond hair with this ultra-violet purple shampoo from luxury brand Shu Uemura. This is a great budget pick for those with color-treated curly or coily hair because ...