"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.

Lazou says, "Lots of people with blonde hair choose to use a purple shampoo to help to neutralize any brassiness — reducing the warmer orange and yellow tones." Many purple shampoos rely on ...

Anyone who’s gone blonde will tell you just how addictive it is. You start off with a few highlights and then BAM you’re ...

Purple shampoos work on the basis of simple colour theory. The purple acts to neutralise any orange and yellow tones in blonde hair, transforming your colour to a cooler, ashier blonde.

“Purple sits opposite yellow, so when you use a purple shampoo, the pigments cancel out yellow tones. The result? Hair that looks brighter, cooler and more radiant.” The same advice goes if your ...

you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

It's a tale as old time. Those former sun-kissed highlights losing their perfect vanilla blonde hue mere weeks after you spent what felt like an eternity at the hairdressers, and leaving you with ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY ... After so many experiments, I know how to nurse my hair back from brittle and split ...

Neutralize brassy tones in your blond hair with this ultra-violet purple shampoo from luxury brand Shu Uemura. This is a great budget pick for those with color-treated curly or coily hair because ...