Anyone who’s gone blonde will tell you just how addictive it is. You start off with a few highlights and then BAM you’re ...

"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.

Purple shampoos work on the basis of simple colour theory. The purple acts to neutralise any orange and yellow tones in blonde hair, transforming your colour to a cooler, ashier blonde.

Finding the best shampoo to keep your grey hair looking bright and bold but without any yellow undertones or brassiness is no mean feat. If you have yet to find a solution, it might be time to start ...

Lazou says, "Lots of people with blonde hair choose to use a purple shampoo to help to neutralize any brassiness — reducing the warmer orange and yellow tones." Many purple shampoos rely on ...

you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

You need a purple shampoo. Blonde is a highly complex ... The only thing it will be subtracting from your hair is any ...

It's a tale as old time. Those former sun-kissed highlights losing their perfect vanilla blonde hue mere weeks after you spent what felt like an eternity at the hairdressers, and leaving you with ...

For extra toning power, use EverPure Purple Shampoo and Conditioner 1-3x per week to fight brass and yellow tones. Suitable for natural and color treated hair Custom Hair Care Solutions for All ...