It is the biggest change since the switch from the white and red cans of the 1980s to the blue Pepsi can of the 1990s. Pepsi paid for a Concorde plane to be painted blue to commemorate the change ...

We’ve even shared the hidden detail in Twix’s clever branding. So what about Pepsi, the iconic red, white, and blue-branded soft drink? Is its moniker some mixture of real, human names (like ...