Because she sees nostalgia as a mercurial product of culture, she denies its place in “basic emotion theory”, which says that certain feelings are biologically hardwired, universal and ...

Consistency, episodic storytelling and nostalgia have all been key as 2024 celebrates a “strong cohort” of Christmas ads.

In her excellent and engrossing new study, “Nostalgia: A History of a Dangerous Emotion,” the historian Agnes Arnold-Forster echoes Boym, reporting that 19th-century physicians saw nostalgia ...

Is the trend toward greater sadness in the tone and content of popular music making emotional recovery more difficult?

This volume investigates the relationship between nostalgia and contemporary social issues. From history and political theory to marketing and media, each chapter discusses the way nostalgia has been ...

The McRib is back! Discover why this limited-time sandwich taps into nostalgia, holiday traditions, and our love for ...

For marketers, nostalgia is a powerful ingredient because it’s an emotional shortcut to audience. Nostalgia marketing evokes people’s nostalgic memories to link the past to the present.