Danish dairy group Arla Foods has struck a licencing deal with US confectionery giant Mondelez International to produce and distribute chocolate milk under the Milka brand in three countries.
For years the well-known “I love Milka” hearts were bound to succeed in the product segment “praline” The Milka-hearts are constantly the most sold pralines on peaks of consumption like Mother’s Day ...
So when rival brand Milka challenged its German monopoly on square chocolate, the battle lines were drawn. Milka achieved an initial victory in 2016 by getting the trademark deleted but that ...