and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, ...

Yet this remains largely unstudied. Through 24 cases, module summaries and guest protagonists, this course seeks to fill the gap. Composed of the emerging middle class and low-income sectors, the base ...

Why would the middle replace the bottom of the pyramid as the new source of money ... the upper and the lower classes. The higher class has no qualms going down a bit. It may remind them of ...

India's consumption patterns are shifting from basic necessities to services like healthcare and education. The middle class ...