That's why it's important to put together a media plan for your advertising campaign. The three components of a media plan are as follows: 1. Defining the marketing problem. Do you know where your ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods.