Reinhardt, Forest, and Shu Lin. "Master Kong: Growing the Instant Noodles Market in China." Harvard Business School Case 723-021, February 2023.

the largest instant noodle producer operating in mainland China. Tingyi markets their products under the English name Master Kong. "Master Kang" is occasionally blocked from Weibo search results ...

How does one re-ignite interest and drive growth of a mass-market, low-end packaged noodle brand that has been around for decades? This was the challenge Master Kong was facing as sales declined by ...