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The transition from a modernist to a postmodernist approach to consumer behaviour has implications for all those involved in marketing hospitality services. consumption production division. If we ...

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. Databases are often dispersed across disparate sectors of hotel ...

This chapter explores a number of the implications of the transformation from modern to postmodern societies for hospitality organizations and consumers. The chapter argues that postmodern consumers ...

Those involved in marketing need to know what factors make customers choose a specific hospitality service, continually researching to ensure marketing campaigns are targeted at the right customer.

Marketing The hospitality industry worldwide spends millions on marketing. Marketers need to know what factors make customers choose a specific service and are continually researching to ensure ...