Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday ...

Global color authority Pantone has today revealed its much ... grounding shade that has an understated feel to it. Brown has emerged as a major color trend this year, and the news of Mocha Mousse ...

aka Pantone 17-1230, marking the first time in the initiative’s 25-year-history that the company has chosen a shade of brown. The process through which the self-appointed color overlords arrive ...

The decision to crown brown from the nearly 20,000 colors in Pantone’s color library is a first for the color company, which has tapped into our collective values through color since its 1999 ...

Pantone, the color institute behind the popular annual Color of the Year, revealed the shade for 2025 is Mocha Mousse.

Pantone, the company behind the famous universal color-matching system, announced the winner earlier today: “Mocha Mousse,” a “flavorful brown” that was greeted on Bluesky and X with rows ...

The 2025 hue is an “evocative soft brown” that was selected to suggest the rich flavor of a piece of chocolate or a cup of hot coffee Julia Binswanger Daily Correspondent Pantone is betting ...

Long before Pantone announced its 2025 Color of the Year as Mocha Mousse, we predicted that rich chocolate brown hues would be a smart wardrobe investment. “For [2025], [Pantone] chose a mellow ...