Oral care brand Listerine relaunched itself as alcohol-free mouthwash leader in Colombia with a cross-media strategy focused on mobile. Oral care brand Listerine wanted to relaunch itself as the ...

Rubinshtein explained. If you have a dry mouth and are using an alcohol-rich mouthwash, you could be doing more harm than good. Both dentists recommended trying Listerine’s Zero Alcohol Total Care ...

In the meantime, if you do feel some sense of loyalty towards Listerine but want to go the alcohol-free mouthwash route, the brand does already have zero alcohol options.