A Sam's Club shopper blasted Knorr for changing its chicken seasoning recipe in a viral TikTok, sparking a discussion.

Knorr has long been a household staple in Canada, but shifting cooking habits meant the brand was losing relevance among younger generations. With a steep decline in brand health scores for “meets ...

Three sources close to the matter told global news agency Reuters yesterday (14 November) that the Hellmann's mayonnaise ...

'Love at First Taste' helped Knorr, a 178-year-old cooking brand, attract a new generation of cooks by: Tapping into an unexplored aspect of their love for food Helping them discover their flavour ...

This case study describes how Knorr, a German food and beverage brand, which only targets chefs in China, used social to grow a community of chefs for the Knorr brand and then motivated them to ...

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