Sanrio is the iconic Japanese company that created globally beloved characters like Hello Kitty, My Melody, and Kuromi ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

In the 1970s, Sanrio began hiring its own designers, who would go on to create a range of unique characters. In 1973, the company rebranded to Sanrio, which is said to have come from the words for ...

Apparel and snowboarding goods store 686 has released a new themed tech and clothing range just for the occasion, featuring the kawaii kitten alongside two other Sanrio mascot characters. 686 has now ...