IRI had very, very significant brand equity with ... Eventually the company decided on the name Circana. Davis elaborated, “The name was very intentional. We generated over 2700 names.
Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide ...
Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide ...
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