This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic ...

"By deepening localization strategies, German companies are addressing current market challenges and mitigating risks while positioning themselves to take advantage of the opportunities at hand ...

Get the newsletter search marketers rely on. Having the technical pieces in place is important. However, transcreation and ...

All of these localization strategies demand different talent ... We applied methodology testing practices on ad copy for an international sportswear brand to learn which localization methodologies ...

Nitish Singh (2012) Localization Strategies for Global E-Business. Cambridge University Press. Nitish Singh and S. Kundu (2002), “Explaining the Growth of E-Commerce Corporations: An Extension of ...

Without an intentional strategy in place, marketers usually make trade-offs and triage ... (We've all read articles about brand translations gone wrong, such as Gerber, Pepsi, and Nike.) True Costs of ...

Under Psaltaki’s leadership, XTM will further integrate strategic acquisitions—XTRF, Rigi, and Locale—into a unified, ...