Harvard Business School7 年
Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.
Harvard Business School7 年
Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel
Campbell, Dennis, Francisco de Asis Martinez-Jerez, Marc Epstein, and Joshua Bellin. "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel." Harvard Business School ...