She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Hello Kitty, arguably Japan's best loved creation, is celebrating her 50th anniversary. But all has not always been well at ...

Miffy, one of the world's most beloved character mascots, hops into a new tech collection by retro product design and ...

"It's a product strategy that's sheer genius. By being so adaptable, Kitty gets all those collaborative deals.” The character ...

Sharing aisles with brands like Japan's own Hi-Chew and Haribo gummies, Hello Kitty Strawberry Chewy Candy feels like a ...

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional ...

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Hello Kitty, arguably Japan's best loved creation ... But these jumps in demand for the firm's products were not sustainable, says Yasuki Yoshioka of investment company SMBC Nikko.

"It's a product strategy that's sheer genius ... on a coin purse the next year and became an instant hit in Japan. As Hello Kitty's commercial success expanded beyond Asia, so did her personal ...