She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

“It’s a product strategy that’s sheer genius. By being so adaptable, Kitty gets all those collaborative deals.” The character ...

Hello Kitty, arguably Japan's best loved creation, is celebrating her 50th anniversary. But all has not always been well at ...

Miffy, one of the world's most beloved character mascots, hops into a new tech collection by retro product design and ...

Sales of Hello Kitty products flourished in Japan between the 1980s and mid-1990s. Much of the company’s earlier merchandise was aimed at young girls, including school supplies and personal care ...

The new line of guitars, gear, and apparel celebrates the 50th anniversary of Hello Kitty. Fender Unveils Hello Kitty 50th ...

Hello Kitty, arguably Japan's best loved creation ... But these jumps in demand for the firm's products were not sustainable, says Yasuki Yoshioka of investment company SMBC Nikko.

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

The monarch was feting a figure more recognisable than any billionaire or emissary: Hello Kitty, who turns 50 this year. The character was created by Shimizu Yuko, a Japanese illustrator ...

Since first appearing on a coin purse in 1974, Hello Kitty's appeal has transcended generations. Collector Victoria Kyriakopoulos says the Japanese icon continues to evolve.