You can even monitor social media activities, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions. To use Google Analytics ...

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning.

One tip for using analytics tools to gain insights into your blog’s audience and performance is to ask “how” questions. While it’s easy to focus on “results questions,” like conversion rate or number ...

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.