You can even monitor social media activities, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions. To use Google Analytics ...

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: "Mark as key ...

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.