“The introduction of pitchside seats enhances the matchday experience, offering a premium and exclusive option that differentiates us in the market, especially in European football,” said ...

Fans sat in the new seats get a close-up view of the players AC Milan say they hope to replicate the "NBA experience" by introducing new seating between the dugouts at the San Siro stadium.

With all the benefits of The Asahi Super Dry Tunnel Club Premier, this VVIP Pitchside experience ... hospitality experience in world football, bringing you closer to the action than ever before. See ...