(CNN) - Fireball has a new whisky made from tears ... Official tear collectors will be posted outside some of the season’s biggest NFL and college rivalry games. As fans leave, they’ll use ...

In fact, for certain fans, it's been such a lousy season all they can do is cry about it. And now, Fireball Whisky wants to turn those tears into something that at least tastes good with its new ...

The expected result? A one-of-a-kind whisky bottling that is sure to become the ultimate showpiece allowing for supreme bragging rights next season." Official fireball tear collectors will be ...