Fireball is set to take game-day celebrations to a whole new level this November with the release of a limited-edition whisky ...

In fact, for certain fans, it's been such a lousy season all they can do is cry about it. And now, Fireball Whisky wants to turn those tears into something that at least tastes good with its new ...

Huddle up, football friends and foes! This November Fireball is literally transforming tears into cheers with the launch of a ...

Gabe Ginsberg/Getty To craft the beverage, Fireball workers will be stationed at the most anticipated pro and collegiate rivalry games of the current football season, including the Philadelphia ...

Fireball then plans to have the Crierball drinks ready for the 2025-2026 football season. The brand plans to announce the exact locations for activations near each stadium on its social channels ...