Goldfish is getting a brand overhaul starting this month — complete with a new, utterly hilarious name. Here's what to know.

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Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is ...

NEW YORK — An urban pond where goldfish used to swim beneath a leaky New York City fire hydrant has been replaced by a new ...

Recognizing, perhaps, that there’s no better way to grab the public’s attention than a little bit of outrage, Goldfish has ...

Campbell’s, the owner of Pepperidge Farms, announced today that it would rename its iconic snack, Goldfish to attract a new ...

Think Goldfish are just for kids? Well what about Chilean Sea Bass — and we're not talking about the swimming creatures. Here ...

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

Goldfish announced that it would be temporarily changing its name to appeal to adult consumers. They took the bait. The limited-edition crackers, priced at $7.38 for two bags, were available ...

The food giant is temporarily tweaking the moniker of the fish-shaped cheddar treat, part of a $1 billion brand that accounts ...

Goldfish is rebranding to Chilean Sea Bass crackers ... generations Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the weekly recipes for the print magazine ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...