Recognizing, perhaps, that there’s no better way to grab the public’s attention than a little bit of outrage, Goldfish has ...

NEW YORK — An urban pond where goldfish used to swim beneath a leaky New York City fire hydrant has been replaced by a new ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations.

Think Goldfish are just for kids? Well what about Chilean Sea Bass — and we're not talking about the swimming creatures. Here ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much ...

Goldfish announced that it would be temporarily changing its name to appeal to adult consumers. They took the bait. The limited-edition crackers, priced at $7.38 for two bags, were available ...

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

The new rebranding of Goldfish under the name “Chilean Sea Bass” was announced on Wednesday by the Campbell’s Company, per CNN. "Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped ...

Recognizing, perhaps, that there’s no better way to grab the public’s attention than a little bit of outrage, Goldfish has changed the name of its iconic cheese crackers to Chilean Sea Bass.

The food giant is temporarily tweaking the moniker of the fish-shaped cheddar treat, part of a $1 billion brand that accounts ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...