BEIJING--When Eileen Gu won Olympic gold in the Big Air ... surged 20-fold on Chinese e-commerce platform JD.com. Luckin Coffee sold out of Gu-endorsed drinks, with a spike in cup-holders bearing ...

Open China's Twitter-like platform Weibo, and most of the pop-up ads have one thing in common: Eileen Gu. Even before the ... Chinese milk company Mengniu and coffee chain Luckin Coffee, per ...

In 2022, Luckin enlisted Eileen Gu, the U.S.-born snowboarded and Chinese Winter Olympics star, as the face of a new ad campaign. Then, last year, Luckin Coffee partnered with Kweichow Moutai ...

One of China's most powerful regulators has raided the offices of Luckin Coffee after opening an investigation into the scandal-hit firm. The firm's shares slumped this month after it revealed ...