Purple shampoos work on the basis of simple colour theory ... but some parts of the site will not then work. These cookies do not store any personally identifiable information.

What does purple shampoo do? I spoke with globally renowned hair stylist and founder of Lazou, Nicky Lazou, to figure out why purple shampoo is so appealing to blondes. Lazou says, "Lots of people ...

Anyone who’s gone blonde will tell you just how addictive it is. You start off with a few highlights and then BAM you’re ...

Finding the best shampoo to keep your grey hair looking bright and bold but without any yellow undertones or brassiness is no mean feat. If you have yet to find a solution, it might be time to start ...

As for what you can do to avoid getting there, we suggest stocking your shower shelf strategically, particularly with a quality purple shampoo. Designed to counteract their colour wheel opposite ...

Ultra-hydrating and purple shampoos work to remedy dry, brittle hair and brassiness brought on by a lack of melanin. Going ...