With challenging and relevant courses, outstanding faculty, small class sizes, and an emphasis on hands-on learning, the marketing communication program will position you ... organize, and direct ...

By using a data-first approach to customer retention and the development of an engaging multichannel experiences, you can optimize your B2B direct marketing program to increase conversions and ...

direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer experience across various media channels. The certificate program can be completed online ...

Image source: Getty Images. Network marketing businesses may also be called direct marketing programs. Two related business models are multi-level marketing (MLM) and affiliate marketing.

But what does mobile really mean for your direct marketing program? It all depends on your customer’s needs and the products and services you provide. It is important to remember the following ...

All decisions and elements within a direct marketing program are based on performance data, and that is especially true when you work with a direct response agency. Throughout the campaign lifecycle, ...

Using machine learning to parse through mobile phone data, researchers could quickly identify those living on less than $1.25 per day, and target them for direct cash transfers. This program is ...

As a direct marketing program manager for PNC Financial Services Group, she oversaw a $1 million direct marketing budget and lead cross-functional teams to increase product utilization ...

Green coffee producers in the United States (we're looking at you, Hawaii, and maybe a little bit California) can tap into a ...