Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. The post The biggest ideal customer profile mistakes businesses ...

How to create customer loyalty and use extreme customer service as a competitive force to dominate your market: free training you can use now.

Here's my analysis of the ten transformative trends that will reshape how we shop, sell, and consume in the coming year.

we’ll break down the five essential features that define effective call center software — covering everything from must-have communication tools to analytics that drive real insights. We’ll also give ...

Are your resources primarily focused on lead generation, your sales pipeline, contact management, or customer experience?

IWMS stands for integrated workplace management system. These software solutions provide a centralized platform to manage corporate real estate and facilities.

The roadmap, on the other hand, is the pathway to get to that vision. It includes a more comprehensive view of the ...

Advisers do not need to use the same definition of vulnerability as the FCA, according to the regulator's head of consumer ...

As part of The Drum’s focus on Finance & Utilities, the all-digital bank’s executive director of brand and sponsorship ...

Utilities brands once got away with marketing that was, well, utilitarian. No longer, says Landor’s Andrew Welch for The Drum ...

Learn about one of the best-known professionally monitored home security providers in this ADT Security Systems review and ...