“In 2025, gen z and millennials will dive head first into sultry siren make-up, wet wavy hair and moody mermaid manicures from first light to moonlight,” they predict. Alongside the makeup, “wavy wet ...

If there’s one beauty trend making set to make waves in 2025, it’s dark siren makeup. This sultry, moody, and glamorous look is captivating beauty lovers everywhere and it’s not hard to see why.