Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.
Featuring Elizabeth Buchanan, President of North America, NielsenIQ, and Alex Clemente, Managing Director at Harvard Business Review Analytic Services ...
Additionally, many Customer Relationship Management (CRM) platforms are now increasingly built into contact management software - in fact, some of the best CRM software is directly marketed as contact ...
Cloud solutions also tend to be more budget-friendly and are popular with companies that want a reliable system without the demands of infrastructure management. SEE: Nine reasons to use a hosted IVR ...