Customer loyalty was the subject of a Grocery Impact session moderated by PG's Gina Acosta and featuring Diana Medina, of ...

they provide a holistic view of your prospects for harnessing customer loyalty to your benefit. Especially in B2B marketing, loyalty programs need to go beyond traditional punch cards. That tactic may ...

If you start from that mentality, good experience builds loyalty. And if you agree with the postulate on the purpose of ... I ...

today's customer wants to feel recognized, and programs that achieve this can create a powerful cycle of prolonged engagement. "In a marketplace where choices are endless, a strong loyalty program ...