“The strategy behind the app is to create and utilize a mobile-based loyalty program that is simple for the user to use and does not require huge back-end infrastructure for processing that ...
“People carry their smartphones with them everywhere so by integrating a customer loyalty program into the Taco Bell app, it makes returning to Taco Bell for rewards more convenient than a ...
toward sustained customer loyalty ... expanding the reach of loyalty initiatives with apps and other services that help brands better understand preferences and behaviors. There are numbers ...