Is customer experience a measured focus of our business? Assuming the answer is yes to those questions, the next step is to build out journey maps using the following general framework. The persona is ...

Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand, but there’s a lot more to it than just using personas to plot touch points.

It can even warn you of road hazards and find ... Or are you using accurate data to map where they are, where they're headed, and what hazards they need to avoid? Marketing technology makes it ...

B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision. However, if you choose to do it, don’t create ...