"Social commerce" is more than just a trendy buzzword nowadays; it’s a tool brands can use to deepen their connection with ...

The SmartOSC forecast report clearly shows there are three key strategies for retailers to focus on if they want to win the ...

According to Statista's whitepaper on consumer trends for 2025, brands must adapt to a more informed, technological and ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

2025 is shaping up to be the year of the pragmatic consumer in the Asia-Pacific (APAC) region. The emergence of a new ...

WebEngage's Raahul Seshadri explores how AI & automation will redefine consumer personalisation by 2025. These technologies ...

While a single unified app helped boost momentum for its various services, Swiggy’s multi-app strategy aims to go after ...