The concern would have to be that it's too abrasive, because it both sounds and feels far more abrasive than its electric toothbrush rivals. That's despite the fact that the Colgate ProClinical ...

Best sonic electric toothbrush The Philips Sonicare 9900 Prestige (buy now) is a super premium sonic toothbrush that vibrates rather than rotates ... try this simple Bluetooth baton. Paired with the ...

If you're looking to pick up a bamboo toothbrush yourself in a shop, you'll have more luck finding them in independent health stores or bigger shops, such as Holland & Barrett and Whole Foods, than ...

Also Read: On a mission to change consumer behaviour, grow premium offerings: Colgate-Palmolive’s Prabha ... lead category growth in toothbrushes and devices; and building a strong portfolio ...

It is the latest Colgate-Palmolive advert to be banned by the ASA. In 2014 the company had a commercial banned for suggesting one of its toothbrushes used "sonic waves" to clean teeth, which the ...

while other premium, personal care categories contribute 25–30 percent. Focus on toothbrushes Brokerages noted that over the past few years, Colgate had lost significant market share in ...