King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...

As restaurants ditch self-serve soda fountains, Coca-Cola is linking machines to people's phones. On Monday, Coca-Cola announced that it is rolling out an update to its Freestyle machine that ...

Coca-Cola believes the service will be a hit with people who routinely buy drinks at outdoor vending machines, and has attained the initial target of having 100,000 subscribers by the end of the year.

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

A Texas man, Antwoine Hill, was visiting the Coca-Cola store over the weekend, using a machine that allows customers to ...

Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines. The Wi-Fi-enabled ...