Chevrolet's bow tie emblem has remained the iconic gold shade for many years, but newer Chevrolet models are adopting the ...

DETROIT, Sept. 2, 2011 /PRNewswire/ -- Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous ...

Well, according to GM Authority sources familiar with the matter, a black Chevy Bow Tie is more appealing to ... with the unveiling of a new corporate logo that incorporates a lowercase script ...