An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

Burger King is synonymous with Whoppers, paper crowns, and creepy mascots, but how much do you really know about this ubiquitous burger chain? Do you know how old it is, where it was founded ...

spokeswoman at Burger King, Miami. "So it's a way to interact with them and be relevant in the space they live." The downloadable mobile game showcases features integrating the King mascot as well as ...

On Thursday, Burger King debuted a commercial in which the Burger King mascot transforms into the KFG, or the King of Flame Grilling. In the ad for its new grilled chicken sandwich, the King ...