Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

Consumers today have a broader conception of brand loyalty than in the past. They’re looking for the right selection of products, conveniently available, with fast delivery and hassle-free ...

In the digital age especially, brand loyalty and hyper-personalization change rapidly. This era has ushered in a symbiotic relationship between loyalty programs and consumers, expanding the reach ...

Customers can also rack up loyalty points for following the brand on social media, leaving a review, and referring a friend. Anand said the program has been "essential to our ecommerce model" and ...