Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 ...

It fails to capture the full span of desires and expectations that consumers have from a retail brand. Consumers today have a broader conception of brand loyalty than in the past. They’re ...

Companies can turn digital fatigue into deeper customer engagement and earn long-term loyalty by focusing ... chat support. For example, a customer who recently browsed a brand’s website for ...

Loyalty, or reward, programs are marketing tactics that incentivize ... When consumers feel like a brand understands their needs — for example, by recommending products based on past purchases ...

Analysis: loyalty cards ... when interacting with the brand) has become invaluable. The next step is for grocery retailers to merge their loyalty schemes with their marketing services to create ...

Strong brands are designed to evoke emotional connections between brand and consumer. That’s why brand owners are eager to ...